POSSIBLE, a Los Angeles based motion design studio, are best known for their ability to create stunning content at massive scale. Having provided visual backdrops for some of the biggest stars in the music industry including Lady Gaga, Justin Bieber, and Ariana Grande plus events such as the Super Bowl and Coachella, POSSIBLE’s interactive storytelling is as spectacular as it is huge.
With a strong ethos of collaboration, POSSIBLE believe ‘The magic we make is stronger when we make it together.’ So when POSSIBLE approached Savage in 2019 to help with a project for the MTV Movie & TV Awards, it was obviously something we were more than keen to join creative forces on.
POSSIBLE wanted to create a series of panoramic environments that could come to life on the massive 103-foot wide curved LED wall that wrapped around the MTV stage. As a nod to the process of filmmaking and content creation itself, they wanted to have each environment visually build as layers to represent the different stages of the creative process — from concept sketch, to wireframe draft, to final picture.