When Procreate was first conceived in the spare room of a suburban house in Hobart, Tasmania the dream was to develop the best drawing app for the very first iPad.
“When we originally saw Steve Job’s first iPad presentation it blew us away. All we saw was potential, and how good drawing could be on iPad. From there it was a logical progression to trying to make an app that would be the best iPad drawing experience,” explains James Cuda, Product Designer, Creative Director and CEO.
10 years later, the aim is the same but much has changed. Today Procreate 5X features a vastly improved engine making the best drawing experience even better, the brushes are second to none and hundreds of original features have been added. A lot of these unique features, such as ColorDrop, QuickShape, Time-lapse, Streamline, Two-finger Undo and Paint Filters have changed how artists work and helped improve the creative industry for the better. Procreate now regularly tops the Best Paid App charts, has a passionate global community including thousands of creative professionals and is widely regarded as the industry standard for digital art on iPad and iPhone.
Procreate has always provided artists an abundance of creative potential. Kyle Lambert was one of the first artists to truly recognize and harness this. Using just his finger and Procreate, Kyle’s photorealistic painting of Morgan Freeman is one of the most recognized and infamous pieces of digital art ever created. As Kyle points out, ‘It was huge for me because of the insane reaction the process (Time-lapse) video received online, but also because it proved how powerful the app could be for me going forward.’